“The Playbook – How to Deny Science, Sell Lies, and Make a Killing in the Corporate World” by Jennifer Jacquet, 2022
This
book masquerades as a secret guide for corporations on how to stop or delay
science findings that kill profits. It is
constructed as a how-to for a generic ‘Corporation’ to stymie consumer,
environmental, health and safety alarms sent up by activists, scientists,
journalists and the government which will lead to ‘onerous regulation.’
Jacquet
in this book mentions the history of dozens of different scientific issues – at
least 40+ specifically - and how Corporations dealt and deal with them in the
past and present. Among them are global
warming, cigarette smoking and vaping, factory farming and meat, DDT,
glyphosate (Round-Up), atrazine,
overfishing and bycatches, obesity, sugar, tanning salons, oil spills, fracking
and pipelines, vinyl chloride, lead, asbestos, nuclear energy, water pollution,
Teflon, toxic food additives, insecticides, antibiotics overuse – the list is long.
Tongue
in cheek, Jacquet illustrates how denial is part of the fiduciary duty of every
Corporation. She shows ways to buy or
buy off University professors, experts, researchers, institutes and think
tanks. She retails how to flood the
media-sphere with advertising, adverts, press releases, bought-and-paid-for science
studies, editorials, letters-to-the-editor, internet posts, websites and Astro-turf
groups. The whole point is to cast
doubt, delay and hopefully kill any regulation, divestment or drop in sales or
in the worst case, the complete scrapping of a product. Every bit of delay and stalling adds millions
to corporate coffers, which is the plus.
The
Corporations’ allies are found in law firms, think tanks, P.R. firms,
consultants, universities and their professors, paid experts, fake public front
groups, trade associations, the Chamber of Commerce, even some non-profits,
unions and liberal advocacy groups. Search results on Google, etc. can be massaged or have ads placed above certain search results. Schools can be inundated with
corporate educational materials. The Playbook points out that no professor
has ever been sanctioned for conflict of interest problems. It illustrates how
to hide financial ties to Corporations for various players, like funneling cash
through secretive entities like Donors Trust.
A
blinding omission in this book is the buying or influencing of regulators
and politicians, which is the most lucrative strategy of all. ‘Regulatory capture,’ Congressional members’ own
stock ownership and massive campaign donations are never mentioned by Jacquet. Nor
are explicitly political organizations like the Republican ALEC or the massive
corporate funding of both official Parties in the 2-Party System. This is a significant gap and shows her
liberal fear of engaging the corporate state or appearing ‘partisan.’
Nor
does Jacquet mention the key military or financial sectors, as both are not
quite ‘consumer’ facing sectors. Yet
they use many of these same tactics when confronted with evidence of their
problems and failings – financial products or planes that don’t work or are too
expensive or just plain deadly.
Serial Corporate Criminals |
HOW TO
The
Playbook
advises corporations to hide or destroy incriminating evidence or statistics,
lie, dissemble, embrace hypocrisy, buy and stash research that goes against
their product, keep a low profile and let the front groups do their work. They
should always play on the open-ended nature of science, advocate doubt, cast
aspersions on opponents by character assassination – and, based on
circumstances, fully deny any allegations.
It details the myriad ways to deal with a scientific problems – full
denial, say they are being looked into, say they’re very small, say there are
bigger problems and the grand-daddy, saying in various ways, “correlation is
not causation.” Always allege bias, i.e.
vegan researchers are biased; meat eaters are not, or that there are
alternative causes. Critics are
‘boring,’ ‘alarmist’ or have financial ulterior motives (pot calling kettle
black...) Another method is to finance
very carefully constructed science studies to prove the Corporation is right or
not so bad.
Change
the language – use euphemisms that hide the nature of what is going on. Cancer
becomes ‘biological activity; global warming becomes climate change; toxic
sludge become ‘biosolids;’ tetraethyl lead becomes ethyl. Added strategies are green-washing, woke-washing,
women-washing and what-have-you washing – always claim you care. The most common is claiming any regulation
will result in unemployment or that minorities will be harmed. In this regard ‘progressive
social advertising’ is quite prominent now and she gives it less focus that it
should have. Other tacks are to blame
consumers, workers or the failure of regulators in the government for problems.
‘Human nature’ can be blamed – as if human ‘nature’ always lies in lazy
unconcern. Then there is the political
mantra of ‘look forward, not back.’ Jacquet does not allude to this, but the
political allies of corporations promote anti-science attitudes in the general
population so as to hide the real role of science in corporate profits. Things like this she calls “the creation of ignorance.”
Internal
dissent must be suppressed, whistle-blowers rooted out and fired if they exist.
Lawsuits, claims of scientific misconduct, intimidation, retaliation by
employers, allegations of ‘elitism’ and even up to assassination – popular in
certain countries – are recommended (the latter recommendation should not be in
print). 212 environmental activists were assassinated in 2019 worldwide.
This
book doesn’t look at capitalism as a ‘system of denial,’ but the glacial pace
of real change in the U.S. – something she alludes to – points to the strength
of corporations in society, which are the bulwark of reaction. Not sure how you can write a book like this
without pointing that out. It is more
for people either trying to understand how Corporations function in this realm,
or those organizing a fight against one.
It will resonate, as these are all clichés and methods we have heard or
seen.
Prior
reviews on this subject, use blog search box, upper left, to investigate our 15
year archive, using these terms: “Propaganda” (Bernays);“The Tragedy of
American Science,” “People’s History of Science” (both by Conner); “Reason in
Revolt” (Woods-Grant); “Big Bang,” “Ted Assumptions of Science,” “Fashionable
Nonsense,” “The 5th Risk” (Lewis); “Dead Epidemiologists” (Wallace);
“environmentalism,” ‘Advertising Shits in Your Head,” “Psychology and
Capitalism,” “Four Arguments for the Elimination of Television,” “Animal,
Vegetable, Junk.”
And I bought it at May Day Books!
Red Frog / December 30, 2022 (Happy Another Year!)