Rifkin is a former
peacenik who has gone on to a career in the social sciences as an advisor to
the EU, the UN and China, while penning influential books on the 'end of work'
and a 'third industrial revolution' for a green economy. His generally progressive credentials are rooted
in social-democracy, which is both his strength and his weakness.
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| Yeah, you hate it... |
Any proletarian knows that
a certain attitude to time is how capitalist life is structured. In the U.S. it is the alarm clock, the
quick breakfast, the dash to the car or train or bus, the half hour lunch
embedded in an 8.5 hour day, the dash home or to daycare or a second job. Blue collar workers have time-clocks to look
forward to. White collar workers have
time sheets if they are non-exempt.
White collar workers who are 'salaried' still have to do their 8 hours
or more. Our time is taken from us. Just as we are robbed of surplus value, we
are robbed of time. You work 50 years
and hope you live to retirement. Where
you might still might have to work again, and be 'on time.' Nearly everyone in this society is
time-pressed.
Those farmers and peasants
who lost their land and were forced into the factories of early England had a
very difficult transition adapting to the demand that they sit or stand in one
place for 12 hours doing repetitive tasks.
That is one reason child labor took off - because children were more
malleable than grown people who had known a certain amount of time freedom as
farmers. These former farmers also resisted the destruction of religious holidays, which gave
them more days off than the Ebenezer Scrooges of capital would allow in this time of the new Protestant 'work ethic.' Newly inducted members of the proletariat from the global 'south' are now going through this same situation. What happened in England so long ago has now spread world-wide.
Rifkin describes sequences
of time that correspond to changes in the economic structure of society. Natural biologic time ruled the period
of hunter/gatherer societies, which lived by the seasons, by the sun and moon,
by rain, wind and weather. Time was
essentially circular, though slow changes happen even in this allegedly
circular environment. Agricultural / slave
societies were also based on this, but the ruling elite then introduced the calendar,
which gave time a certain rhythm beyond biologic time, celebrating certain political
or holy holidays each month or year.
These still returned over and over again, but the calendar extended time
beyond natural cycles. This method was heavily adopted by medieval serfdom,
which used the sacred Church calendar to control the peasantry and create
'sacred' time.
Early capitalism adopted
the clock from Benedictine monks, which allowed factory owners to
regulate work efficiently, in a linear manner. Large clocks were installed in the center of
towns as secular monuments. From this
came a period where 'time is money.' Then schedules were developed, which
further structured time. Now, in the hyper-capitalist
environment of the world-wide market, the computer has introduced
instantaneous 'nano-second' time. Store websites on a computer are open 24/7. Capital can travel in seconds to different
exchanges or banks, trades are made in seconds, corporations, millitaries, media
and governments can communicate in seconds. 'Change for change's sake' seems to
be the mantra, but beneath it is the search for profits. Marx pointed out that capitalism naturally
speeds everything up, and modern capital, with its ability to leap the earth like
this, has reached its zenith regarding time racing.
Rifkin is anti-Marxist of course, because Marx challenges his technologic determinism. But Rifkin does see that it is not merely a practical issue. He sees that the economic ideas of time are then translated into the philosophic world. Religious types continue to believe we live in a 'clock-work' universe, where the 'clockmaker' keeps things ticking. Muslim lives are supposed to be controlled by a 'call to prayer' 5 times a day, starting very early. You can see how praying 5 times a day might be a problem in a fast-paced capitalist society not attuned to rural life. Corporate executives work in airports at any time of day, but now their embrace of the 24/7 internet is called 'creative destruction.'
Rifkin is anti-Marxist of course, because Marx challenges his technologic determinism. But Rifkin does see that it is not merely a practical issue. He sees that the economic ideas of time are then translated into the philosophic world. Religious types continue to believe we live in a 'clock-work' universe, where the 'clockmaker' keeps things ticking. Muslim lives are supposed to be controlled by a 'call to prayer' 5 times a day, starting very early. You can see how praying 5 times a day might be a problem in a fast-paced capitalist society not attuned to rural life. Corporate executives work in airports at any time of day, but now their embrace of the 24/7 internet is called 'creative destruction.'
Yet Rifkin insists that
each method of time-keeping created these different types of economy, not the
other way around. I.E. the clock created
capital. Capital did not seek out the
clock. He is essentially an anti-materialist and desperately tries to ignore his own history of time-keeping
and its link to class structures and methods of production. Rifkin advocates the 're-sacralization' of
time, nostalgically wanting a return to a period of 'deep ecology' where nature
is the only time-keeper, where time was circular. Time unfortunately is the center of present
and past social life, but the methods of time are decided by those in
power. And those in power are normally
the ruling class in each society. So
control over time is one way that power is exercised in the interests of that
ruling class. Human society will not go back to primitive communism unless all the productive forces on this planet are destroyed. So Rifkin's dream will never happen, and if it does, badly.
Class status is partly
about how important your time is. If you
have money, you can hire others to do the drudgework. The more 'time' you put in, the possibilities
of your career increase. Children suck time, so having them is a drag on careers, unless wifey stays home or nannies are present. And of course, our time living on earth is limited, so 'time' hangs over us all.
Rifkin does not address the nature of time in certain former workers' states, where the phrase 'You pretend to pay us, we pretend to work' had some relevance. Most people in Russia or Central Europe did not break their backs at work, as the pace of work was much slower than in the capitalist 'West." This was one of the benefits of not having a capitalist system. He also does not address the benefits of a workplace democratically controlled, such as co-ops that exist in various countries, which could adjust time standards to fit the needs of the people who work there.
Rifkin does not address the nature of time in certain former workers' states, where the phrase 'You pretend to pay us, we pretend to work' had some relevance. Most people in Russia or Central Europe did not break their backs at work, as the pace of work was much slower than in the capitalist 'West." This was one of the benefits of not having a capitalist system. He also does not address the benefits of a workplace democratically controlled, such as co-ops that exist in various countries, which could adjust time standards to fit the needs of the people who work there.
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This book is dated, but
Rifkin makes good predictions on where computers were going, hinting at the
power corporations and governments had using them. He describes the computer-generated philosophy
that 'information' is at the heart of all processes, biologic and otherwise,
where negative feedback guides machines.
The body is a mere information storage system. This mechanical view of the natural world has
been christened 'cybernetics.' Time is no longer linear, but 'associative' in
this view...an idealist idea that time is fungible, and maybe even goes
backwards or 'leaps' forwards.
Rifkin notes that parts of
the working class and proletariat are more 'present' oriented, as their lives are
so chaotic that planning and the 'future' are vague and impossible to define. The middle class plans better due to their
economic stability, as do some sections of the working class. But now modern capital, with it's short-term
profit focus, its opportunist looting of the commons, its 'catastrophe'
profiteering, is beginning to lose its own ability to plan. It is throwing the future to the winds as we
speak...and reaping a whirlwind.
Book reviews that
reference time: "Flash Boys,"
"Ten Assumptions of Science," "Factory Days,"
"Night Shift," "China on Strike," "Night
Shift - 270 Factory Stories,"
And I bought it at May
Day's used book section
Red Frog
December 14, 2017
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