What’s interesting about the Olympics isn’t the commercialization or the nationalism. These have ruined it for many years, and this year is no different. This year there is a Nike ‘swoosh’ on nearly every track suit, swimming costume and warm-up jacket. Nike does not even have to run ads because every athlete is an ad. Even the Russians are now labeled. Of course, that was the point of promoting counter-revolution in the
I understand in the next Olympics, the athletes will be tattooed with the Nike emblem, with a number for individual identification.
Nor is it enough to watch the ads for one of the Deutschland’s best cars, BMW, promoting
Or the nationalism. Is it now a requirement for every athlete to literally wrap themselves in their national flag after winning their competition? The odious coverage by NBC featuring bland and ignorant hosts Matt Lauer, Meredith Vieira, Bob Costas and Ryan Seacrest concentrates solely on American athletes, from what I can see. If one is not participating, that event will not be covered, which is why we have not seen some events at all. NBC cut the tribute to the British victims of the 2005
So this is all as it always is. 6 corporations control most of our media. Relax! You are in good hands.
However, the Olympics are still the most popular international sporting event in the world, hence there are some things that happen that are not under complete
In my day in high school, the only thing women were allowed to do in sports was join the ‘dance line,’ which was like the cheer-leader squad. There were no women’s sports. After Title IX in 1972 (under Nixon, I might add) American girls were finally allowed to get involved in sports, and this has made great changes in women’s abilities. Many women of my generation are not involved in exercising at all, while many younger women participate in sports and exercise, simply due to Title IX. Just look at the capable young female bike riders on the streets to see how this plays out in real life.
In the Olympics, women’s achievements seemed to be roughly linked to the development of a country, and also its cultural values – specifically religion. It is not just that countries which are wealthy or partly or mostly developed always bring forth women. For example,
India and Saudi Arabia, both U.S. allies, are consistently listed in the top 10 worst countries for women in the world.
The Malaysian girl came from a country that is only 61% Islamic, and she became the first Malaysian woman to win a medal for her country, a bronze. I do not know her religion, but Islam is weaker in
Title IX was a product of a domestic women’s movement in 1972, but was also the product of the success of women’s sports in the
August 12, 2012